Parallax scrolling is a relatively new web design concept that entered the scene in 2011. This web design concept is based on simplicity – simplicity of design and simplicity of layout. It is designed to offer the cleanest and most straightforward web browsing experience possible to users and to eliminate the typical complications involved in navigating through a traditional website.
Traditional web designers offered companies pages and pages of content with long-winded indexes. As a result of being so large in size, many of the website’s pages ended up buried beneath one another while users oftentimes became confused and overwhelmed by the endless pages of content. This quickly led to poor conversion rates, as readers felt too overwhelmed to stay put on a single website for very long.
To overcome this, web designers realised that web users were seeking a more straightforward internet browsing experience that gave them the answers they were looking for with ease.
Parallax scrolling is growing in popularity as it enables people to find exactly what they are looking for from the comfort of a single web page. With parallax scrolling, users enter the site and scroll down the page to view different information.
Gone are the days of complicated web designs featuring pages and pages of content. With parallax scrolling, viewers can guarantee a seamless web browsing experience that concentrates on taking the readers on a journey.
Benefits of Parallax Scrolling
This unique web design technique has been proven to retain user interest for longer. In an increasingly distracting era where we are surrounded by incoming emails, websites, social media alerts and online advertisements, it can be difficult to maintain interest in a single website for long periods of time.
However with parallax scrolling the user is taken on a journey (examples can be found here and here) and the entire web-browsing experience is easier and more enjoyable.
Since parallax scrolling takes the viewer on a journey, they are automatically navigated towards the necessary call to action when they reach the end of the page. This makes everything very clear-cut and transparent, which ultimately ensures that the reader does not experience any complications during the course of their web-browsing experience, and also encourages the reader to take action, whether by making a reservation, purchasing goods or simply getting in touch.
In summary
With the above benefits of parallax scrolling in mind, it would certainly be worthwhile incorporating this particular web design into your current design if you haven’t already done so. Parallax scrolling is a wonderful way to engage with your readers on a more intimate level and entice them to follow through on your call to action.
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